San Francisco, CA-based artificial intelligence-driven software firm for B2B organizations 6sense announced on January 20, 2022, that it was valued at $5.2 billion after a late-stage funding round that included SoftBank Vision Fund 2 as a new investor.
The startup, which helps enterprises grow their revenue and customer engagement by analyzing sales and marketing data, was last valued at $2.1 billion in March 2021, following a $125 million Series D funding.
The round, which brought total funding to $426m, was co-led by new investors Blue Owl and MSD Partners with participation from new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners and existing investors Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures.
“Our growth continues to outpace every competitor in our category, and customers consistently rave about the exceptional results they see with 6sense,” Chief Executive Officer Jason Zintak said in a statement.
6sense assist B2B organization in achieving predictable revenue growth
6sense provides an Account Engagement Platform that helps B2B organizations achieve predictable revenue growth by leveraging AI, big data, and machine learning behind every member of the revenue team.
The startup uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns.
Interest in such software companies from venture capital firms and investors has been growing due to the pandemic-driven shift to hybrid working and sustained demand for remote productivity services.
The company’s fundraising to continue through 2022
The companies’ frenetic fundraising pace is expected to continue this year, as cash with these firms remains at an all-time high and returns outpace all other asset classes, according to a report from PitchBook and the National Venture Capital Association.
Founded in 2013, 6sense counts significant companies such as Cognizant, Dell Technologies, Qualtrics International and Baker Hughes Co. The company’s acquisition of Saleswhale, an AI-driven email marketing platform, extends the native engagement channels available in the 6sense platform.
The new fundraise brings the total capital raised by 6sense since its inception to $426 million, the company said.