Coursera has announced a new Social Media Marketing Professional Certificate in partnership with Facebook. The Professional Certificate is self-paced and designed to be completed within 20 weeks, at five hours per week.
Upon completion, learners will receive an industry-recognized certificate that they can use to apply for entry-level social media marketing roles. Certificate completers can share their resumes with a consortium of top employers committed to sourcing candidates from this talent pool. The consortium includes L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, Facebook, and a growing number of other leading brands.
This five-course program, developed by Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare completers for an entry-level role in social media marketing. Learners will explore social media marketing basics for various social platforms, in and outside of the Facebook ecosystem. Topics include creating impactful content, identifying the right platform for campaigns, measuring campaign effectiveness, and protecting user data.
“We are proud to be partnering with Coursera to address the challenge of reskilling a global workforce while building a pathway for stable employment amidst digital disruption,” said Judy Toland, Facebook, Vice President, Head of Scaled Solutions. “And while it is clear that no single organization is going to solve the global skills gap alone, partnerships like this can make a true impact, building a foundation for success for years to come. This new Professional Certificate program provides learners with critical social media marketing skills and real-world job experiences that will help to set them up for future marketing careers that are months versus years away.”
With half the world’s population using social media, companies are making significant investments in social media marketing. By the end of 2020, advertising spend on social networks is expected to reach more than $43 billion. Social media marketing roles also pay well, with median salaries starting at $70,000 per year.