Fullcast, a startup led by entrepreneur Ryan Westwood, secured $34 million in seed funding from Epic Ventures to propel its RevOps platform, optimizing territory management and boosting revenue through features like Copilot for RevOps.
“We will become the first integrated RevOps platform for the entire Customer 360 journey,” said Ryan Westwood, who was named Ernst & Young Entrepreneur of the Year in 2021, Utah Business CEO of the Year in 2018, and one of the top CEOs in America for Women by Comparably in 2021.
The round also saw participation from prominent investors such as Companyon Ventures, Firsthand Alliance, True Blue Partners, and Sepio Capital, as well as $4 million in debt from Silicon Valley Bank. The infusion of capital will fuel Fullcast’s expansion efforts, enabling the company to broaden its operations and enhance its business reach.
Revolutionizing Revenue Management
Fullcast’s end-to-end RevOps platform empowers companies to design, manage, and track the performance of their revenue-generating teams. This innovative product promises to revolutionize the industry with its ability to swiftly create, optimize, and improve territories.
“As an industry, RevOps is expecting a decade of rapid growth. We feel now is the perfect time to fully invest in pushing the industry forward and tapping into that tremendous growth potential. We’ve been fortunate enough to build a few successful businesses, and we’re looking forward to doing it again in the revenue operations space. Our investors share our optimism to make that happen,” said Westwood.
The $34 million seed round signifies confidence in Fullcast’s immediate and long-term growth potential. Founders, including Ryan Westwood, are investing $8 million in the venture.
“Companies spend billions each year cobbling sales and marketing tools together into jimmy-rigged go-to-market tech stacks that don’t work. Fullcast is an excellent go-to-market sales platform that integrates both planning and execution functions of the sales motion, giving us confidence it has an unlimited ceiling for immediate and long-term growth in this space,” said Kent Madsen, co-founder and managing partner of Epic Ventures.
Key Benefits of Fullcast
Maximizing Revenue: Companies can create territories in days, preventing revenue loss during waiting periods.
Optimizing Revenue: Territory management becomes more efficient by optimizing based on products, regions, and industries, leading to better retention of sales reps.
Improving Productivity: Real-time adjustments can be made when sales reps or managers undergo role changes, maximizing overall productivity through swift quota and territory reallocation.
Increasing Revenue: The platform incorporates Copilot for RevOps, providing actionable insights and AI-powered recommendations to boost sales productivity.
Industry Projections
Ryan Westwood’s entry into the RevOps industry aligns with projections estimating its valuation to reach $18 billion over the next decade. With Fullcast’s groundbreaking RevOps platform and substantial seed funding, the company aims to lead the way in transforming how businesses design, manage, and optimize their revenue operations.
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