Justt Secures $30M to Advance AI-Based Chargeback Management

Justt, a AI-based chargeback management startup, has successfully raised $30 million in Series C funding to enhance its AI-powered platform, drive global expansion, and leverage machine learning for superior dispute resolution.

The funding round was led by Zeev Ventures, with continued support from existing investors Oak HC/FT and F2 Venture Capital. This investment further solidifies Justt’s role as an innovator in chargeback management, combining AI-powered technology with an expert approach to drive business efficiency, reduce financial loss, and provide operational scalability.

With a total of $100 million raised to date, Justt is set to leverage its AI-powered chargeback management platform to accelerate global expansion and enhance its position in the market. The company’s platform, designed for merchants of all sizes, analyzes over 500 data points from multiple sources, tailoring arguments to individual disputes with machine learning to optimize win rates and continuously improve outcomes.

This cutting-edge AI-driven solution reshapes how chargebacks are handled, providing businesses with a faster, more reliable way to recover lost revenue and reduce operational complexity.

“This funding will drive our global expansion, fuel technological advancements, and further our mission to help merchants resolve payment disputes more efficiently and recover more revenue,” said Ofir Tahor, CEO and Co-Founder of Justt.

Justt will use the Funding for Global Expansion and AI Advancement

Founded in 2020, Justt is revolutionizing chargeback management with the first innovative solution powered by AI technology. The platform is built to continuously improve, using machine learning to generate dynamic, tailored arguments for each case.

This self-improving engine makes Justt’s solution distinct, helping merchants navigate the chargeback process with ease and achieve better outcomes. As the company continues to lead the charge in AI-based chargeback management, Justt remains committed to providing merchants with a scalable, efficient, and profitable solution to combat payment disputes.

The latest funding will enable Justt to fuel its strategic global expansion, particularly in high-growth regions such as LATAM and APAC. As the company works toward achieving profitability by 2027, it plans to accelerate the development of its proprietary AI technology, which continuously refines its ability to resolve chargebacks. This self-improving machine learning system makes Justt’s platform a unique solution in the market, helping merchants win more disputes and recover more revenue.

Justt’s AI-based chargeback management platform is built on a foundation of advanced automation that provides scalable solutions for businesses regardless of size or industry. Unlike traditional, template-based chargeback solutions, Justt’s machine learning engine delivers customized responses for every case, helping to reduce the time and effort merchants spend on disputes. The AI-driven approach allows Justt to consistently deliver superior results, optimizing each dispute resolution process to maximize revenue recovery.

“Justt’s ability to scale with our clients without compromising quality and drive continuously improving results through advanced machine learning is what sets us apart in the industry,” said Ofir Tahor, CEO and Co-Founder of Justt.

Explosive Growth and Client Success Propel Justt’s Market Leadership

Since its Series B round in 2021, Justt has shown explosive growth. In 2023, the company’s revenue tripled, and it expects to double its revenue again in 2024. Justt’s platform has demonstrated its scalability, processing an increasing chargeback volume year over year.

In 2024 alone, the company nearly doubled the chargeback volume it handled compared to the previous year. Merchants switching to Justt’s solution, whether from in-house teams or other platforms, have seen nearly double the revenue recovery on average.

With over 200 clients, including some of the biggest names in global e-commerce, Justt has proven its chargeback management platform is vital for businesses looking to recover lost funds and streamline operations. This success is a direct result of Justt’s unique combination of AI-powered automation and domain expertise, which allows the platform to handle even the most complex disputes efficiently.

“Justt’s advanced AI and machine learning-driven approach is revolutionizing chargeback management, providing merchants with a scalable, results-driven solution to navigate an increasingly complex payments landscape,” said Oren Zeev, Founding Partner at Zeev Ventures.

Global Expansion: Strengthening Presence in Key Markets

Justt expanded its global presence in 2024 to support its rapid growth, opening new offices in New York and London. These locations complement the company’s established R&D hub in Tel Aviv, enhancing Justt’s ability to serve its North American and European client bases.

As demand for AI-based chargeback management solutions grows in regions like the UK and EMEA, the London office is crucial in supporting merchants navigating complex and evolving payment ecosystems.

Meanwhile, the New York office strengthens Justt’s presence in North America, the world’s largest e-commerce market. With a global footprint now in place, Justt is well-positioned to enter emerging markets in LATAM and APAC, offering its innovative chargeback management platform to a broader audience.

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