Chicago-based revenue enablement firm Mediafly announced an $80 million funding round led by BIP Ventures. The funding will accelerate Mediafly’s strategic efforts to expand its all-in-one revenue enablement platform, specifically designed for large enterprises.
In the last 18 months, Mediafly has experienced a staggering 164 percent surge in its customer base. Through organic innovation and the strategic acquisition and integration of five revenue technology vendors, Mediafly is uniquely positioned to deliver a unified platform combining content management and coaching with conversation and revenue analytics.
Mark Buffington, Managing Partner of BIP Ventures, emphasized the significance of the investment and said, “Our investment is a resounding statement about how critical revenue enablement is and how well-positioned Mediafly is to lead the sector.”
Dramatic Transformation in the Landscape of Enterprise B2B Selling
The landscape of enterprise B2B selling has dramatically transformed over the past five years. Buyers are becoming increasingly digitally savvy, and buying groups are expanding, requiring a modern approach to enablement. Mediafly addresses this need by offering personalized, immersive experiences.
Mediafly is a tech firm that market-facing teams rely on for revenue enablement. Its all-in-one platform empowers sellers, managers, and leaders to engage with personalized and dynamic content, helping top revenue teams worldwide, including those at Nestle and Adobe, accelerate pipeline growth and close deals faster.
Mary Shea, Mediafly co-CEO, said, “The days of companies cobbling together a pastiche of best-of-breed tools are well behind us. Companies are tired of balancing siloed data and disconnected technologies that are expensive, difficult to maintain, and result in poor user adoption.”
Enterprise-Grade Features and Future Directions
Mediafly’s platform includes enterprise-grade features such as robust user management and permissions, stringent brand governance, seamless data integration, and reliable security. The platform is trusted by professionals from global organizations like Nestle, ADP, Honeywell, TransUnion, Heineken, Adobe, Sealed Air, and Moen.
Mediafly Founder and co-CEO Carson Conant spoke about future directions.
He said, “We’re seeing strong demand from the enterprise segment, reaffirming the need for unique solutions addressing global go-to-market teams’ challenges. With this funding, we’re poised to unveil new capabilities and enriched services, empowering our customers to strengthen business relationships and drive revenue growth.”
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