Pennsylvania-based Relay Network, the leading personalized mobile engagement company for the enterprise, has completed a $30 million growth capital investment from LLR Partners.
The capital will be used to accelerate innovation of its breakthrough customer engagement platform and growth within its three primary vertical markets: healthcare, financial services and home services.
As a company that enables businesses to deliver individualized solutions that simplify and improve the customer experience, Relay Network gives enterprise businesses the power to design, orchestrate, and automate customer engagement so they can scale their customer support efforts and meet rising customer expectations for easy, personalized service.
Leading organizations use Relay – a Gartner Cool Vendor – to create more profitable, lasting customer relationships.
LLR Partners is a middle market private equity firm committed to creating long-term value by growing its portfolio companies.
Founded in 1999 and with more than $3.5 billion raised across five funds, LLR is a flexible provider of capital for growth, recapitalizations and buyouts.
At a time when customer retention is critical, Relay enables businesses to proactively deliver education and support through individualized mobile feeds that guide customers to take specific actions during key moments like onboarding, billing and account renewals.
Users receive text messages that link directly to their secure web-based feed, reducing friction and achieving higher engagement than email, phone and mobile app notifications.
“The customer communication space is primed for improvement, and the stakes are higher than ever,” said Matt Gillin, CEO and co-founder of Relay.
Relay’s solution has been especially successful in industries that require extra guidance and education, like healthcare, financial services and telecom due to its ability to securely deliver information straight to each customer when they need it.
The company has over 30 million active customer feeds, growing at over one million feeds per month. Leading organizations including Comcast, Independence Blue Cross and Citizens Bank use Relay to create more profitable, lasting customer relationships.
“We were committed to finding a partner who understood our business and shared our vision for customer engagement,” said David Reuter, partner at LLR Partners.