Zelig, an innovative fashion technology startup revolutionizing the online shopping experience with its AI-powered virtual try-on technology (VTO-S), has raised $15 million in Series A funding to offer consumers a diverse range of models to experiment with, providing invaluable shopper journey data to businesses and benefiting from the expertise of its expert advisory board.
The funding round, led by Hilco Global and supported by Bezikian Zareh, has propelled Zelig to a remarkable $100 million valuation. The investment will enhance Zelig’s personalization capabilities and expand its features.
“The technology provides a high quality, virtual try-on experience that allows online consumers to create different looks and see themselves in those outfits as they shop across an e-commerce site,” says Sandy Sholl, CEO at Zelig.
Revolutionizing the Online Shopping Experience
Zelig’s cutting-edge technology, powered by AI, machine learning, and computer vision, offers a hyper-personalized online shopping experience reminiscent of an in-store fitting room. Through an interactive platform, shoppers can visualize how various outfits, footwear, and accessories would look on their body type, transcending the limitations of traditional online shopping.
The company’s B2B2C platform empowers users to experiment with different outfit combinations, instantly swapping items and creating unique looks, all with just a few clicks.
“This first-of-its-kind solution gives consumers more confidence in their selections and the ability to make more qualified purchase decisions, significantly increasing AOV and reducing returns. Zelig also provides brands with valuable data insights they can use to automate personalized marketing that drives customer retention and loyalty,” added Sholl.
Unprecedented Virtual Try-On Experience
At the heart of Zelig’s offering is its ability to let users choose from a diverse range of models representing various body types, skin tones, and hair colors. Shoppers can select a model or even upload their photo, enabling them to try on virtually and style outfits and individual items, making the online shopping experience exceptionally personalized.
“Sandy Sholl and Adam Freede are innovators in the luxury fashion business with whom I’ve had success on previous investments, and Hilco Global is proud to be partnering with them again,” said Jeffrey B. Hecktman, CEO at Hilco Global.
Zelig’s innovation benefits consumers and provides invaluable data to retailers and brands. By accessing detailed shopper journey data, businesses can understand how customers combine garments, shoes, bags, sunglasses, and accessories to create complete looks. This insight can revolutionize product offerings and marketing strategies, enhancing customer engagement and satisfaction.
With the infusion of $15 million in funding, Zelig will look for global expansion, promising consumers a transformative online shopping experience worldwide. As the company continues to refine its personalization capabilities and introduce innovative features, the future of online fashion shopping looks increasingly vibrant and engaging.
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